Developed in collaboration with The Arena as part of my Master's coursework, the project responded to a live brief, allowing me to work with a real creative community.
 
This project involved designing a n event identity and relevant deliverables for Elevate, an event hosted by The Arena.
The key challenge was to interpret and extend The Arena’s existing brand guidelines while creating event-specific assets that felt cohesive, functional, and engaging for a creative audience.
 
Project Focus
Branding · Visual identity · Campaign design · Social messaging · Multi-format execution
 
Design Intent

• Translate The Arena’s brand identity into an event-focused visual system

• Maintain brand consistency while introducing Elevate-specific elements

• Design across multiple touchpoints used during a live event

• Ensure adaptability across digital and physical formats
   

Deliverables

• Website design

• Lanyards

• Tote bags

• T-shirts
   

Design Approach

• Brand-led decision making

• Strict adherence to existing brand guidelines

• Modular layouts adaptable across formats

• Clear hierarchy and legibility for real-world use

• Consistent visual language across all deliverables
   

Final Outcome
A cohesive event identity system for Elevate that aligns with The Arena’s brand values while functioning seamlessly across web and physical merchandise for live event use.